Website Assets

Social Media Assets

Purpose: To promote the new Super Bowl products to bakeries and increase sales.

Process: Met with the marketing, cake decorators and the photographer to go over the timeline, products for showcasing, and other important details. Researched inspiration and looked over the shoots from past years – to ensure this will stand out from the past (I make sure to keep the style guide in mind during this process). Booked studio time with the photographer and the cake decorators. This shoot took a day to set up and capture enough images for use on the website, social media and Amazon product images. I make sure that images work across all platforms. After the shoot, I get the images from the Photographer and do some light editing and formatting for social and the website. In this case, I also created a GIF for social media. After these are done, they are sent to marketing for copy and then off to NFL for approvals.

Tools: Photoshop